This infographic shows cart abandonment stats for Q3 2017, looking at data from five different sectors. This shows the percentage of customers who add an item to their shopping cart but leave without making a purchase.
As you'll see, abandonment rates vary between sectors, with fashion sites enjoying the lowest abandonment rates (around 68%) and finance sites having the highest rates (around 83%).
There are many factors here, such as how easy sites make it to find and buy items, but also the length and complexity of the purchase process. So, an application for home insurance can take more time and effort than buying a t-shirt.
It's taken from more than 500 global brands, all clients of SaleCycle.
Created By SaleCycle