While national analysis does reveal larger trends in the apartment industry, rentals are greatly affected by the local market.
For example, prospective residents are not renting an apartment in the same way that they’re online shopping. They’re choosing between apartments in the same metro area, not one apartment in Phoenix and another in Minneapolis. In turn, this increases the impact of local trends and culture.
In order to better understand the Phoenix apartment rental market, we used our proprietary data to reveal which apartment amenities are the most popular when prospective renters visit ForRent.com to search for an apartment in Phoenix, AZ.
Not only does this reveal information about the priorities of Phoenix renters, but it can provide valuable insight to help apartment managers stay ahead of the competition and meet the demand of the current marketplace.
Created by For Rent